Representatives of the Faculty of Economics and Business Administration and the ESG Lab Attended the “Green Cities Are GREAT 2025” Conference
Representatives of the Faculty of Economics and Business Administration at Sofia University and the ESG Lab took part in the annual conference “Green Cities Are GREAT 2025.” The event was organized by the British Bulgarian Chamber of Commerce (BBCC), in partnership with the British Embassy Sofia and under the patronage of Sofia Municipality. The forum brought together institutions, business leaders, experts, and innovators who are actively shaping how our cities live, breathe, and evolve.
The conference opened with a keynote speech by Sam Evans, who presented the vision of British cities for green transformation—why natural environments and ecosystems must be central to urban strategies, and how integrated, nature-based solutions increase resilience, improve microclimates, and enhance quality of life.
The first panel, “Climate Resilience and Urban Planning,” showcased examples from European cities and practical solutions that are already proving effective. Among them were:
- Manchester’s 2030 Resilience Plan, demonstrating how the city is preparing for future climate challenges.
- The impact of nature-based and circular solutions on the competitiveness of cities.
- Inspiring local initiatives such as the return of fish to the Perlovska River and the positive effect of urban trees on residents’ psychological well-being.
Speakers emphasized the need for long-term vision and strong partnerships between public institutions, businesses, and the scientific community.
The second keynote was delivered by Karsten Weineich of Ubitricity, who presented a practical proposal for the future of mobility—charging electric vehicles directly from street lamps. He demonstrated how existing infrastructure can be quickly adapted, without major construction work, to accelerate the transition to clean transport.
The second panel focused on clean mobility and technological innovation, highlighting that cities need long-term climate resilience policies that combine nature-based solutions, integrated urban planning, and active engagement with local communities. Speakers emphasized how green infrastructure, urban area reclamation, and circular models can boost resilience and reduce municipal costs. The overarching message was clear: delayed green action leads to greater challenges, while timely measures make cities more competitive, healthier, and more attractive to both businesses and residents.
The third keynote featured Georgi Marinov from EasyPay and ePay, who offered a business- and technology-focused perspective on how digital services and innovations—payments, fintech solutions, and digitalization of urban infrastructure—can support smart, sustainable cities and make everyday life easier for citizens.
The conference gathered representatives of the British delegation, business leaders and investors, local and international partners, as well as municipal officials and urban planners from across Bulgaria. Following the formal programme, participants discussed opportunities for future collaboration and joint initiatives.